The new flavour: Orange, Strawberry & Lime will be available from March 1st
The new flavour will be added to the drinks portfolio which already has three other flavours which come in; Two-litre carbonated £1 price-marked and plain bottles, 500ml carbonated £1 price-marked bottles, 500ml still £1 price-marked and plain bottles, and one-litre dilute bottles. The existing flavours include; Raspberry, Orange & Passion-fruit, Mango, Strawberry & Pineapple and Watermelon, Strawberry & Peach.
In terms of flavour popularity, Orange is second only to Cola, so it made total sense to further strengthen our Remix range with a zesty new variant. However, staying true to our refreshingly different roots, it’s orange with a tasty twist.” – Becky Unwin, senior brand manager for Vimto.
The launch will be supported by retailer and consumer promotions in convenience stores.