Coca Cola European Partners have extended their Monster Energy range in the UK with two new flavours; Ultra Paradise & Pacific Punch.
Pacific Punch (£1.39) will “combine exotic flavours inspired by traditional tropical punch with the renowned Monster caffeine kick”. As seen on the left, the can has an eye catching ‘sea’ themed design to match the titled named after the Pacific Ocean. The flavour has also been a popular energy drink in the US since it was released in 2018.
“The energy sector has grown by £99m over the last two years and Monster has been a key driver of this, adding £68m of value to the sector thanks to a growing core range, innovative new flavours and impactful marketing campaigns.” – Simon Harrison, vice president for commercial development at Coca-Cola European Partners GB
Monster Ultra Paradise (£1.29) will “bring together hints of kiwi, lime and cucumber for a light and refreshing flavour, giving consumers an energy boost with no calories and no sugar”. Monster claim that this will help retailers tap into the growing low sugar energy segment with the Monster Energy Ultra brand for health conscious consumers still looking for a boost of caffeine.
Monster Ultra Paradise (£1.29) and Monster Pacific Punch (£1.39) are available in standard and price-marked packs.