Doritos Flamin’ Hot Tangy Cheese is the newest release from brand owner PepsiCo.
Flamin’ Hot Tangy Cheese is the spicy ‘update’ of Doritos classic, Tangy Cheese which has been a part of the Doritos family for many years. The new flavour filled packet of tortilla chips has been available since January 12th. This product follows the successful release of Flame Grilled Steak Doritos last year and a successful US release.
The product release will be supported by a marketing campaign including; TV, Online & In-store beginning March.
“Shoppers are constantly looking for snacks that excite them and break away from what they would deem ‘the norm’. Doritos Flamin’ Hot Tangy Cheese flavour does just that. – Pippa Pennington, Doritos Marketing Manager.
The new product comes in packs of 180g priced at rrp £1.99, 150g priced at £1.87 and 70g £1 PMP format .