Ferrero are re-releasing their Pancake orientated ad campaign as part of a £1.4m media investment.
The predominately western holiday of Christian origin is the perfect holiday for products such as Nutella and other confectionery items such as Maple Syrup or even fruit. unfortunately, it only happens once a year for one day only. To prepare for the much loved holiday and remain a first choice for consumers looking for a sweet ingredient to add to their breakfast foods, brand owner, Ferrero are aiming to remain at the forefront of shoppers minds and also support retailers by recommending that they stock the 400g variant of the hazelnut flavoured chocolate spread. Advice given by Levi Boorer, Customer Development Director at Ferrero.
Pancake day is on February 25th and the Media campaign is expected to run in the upcoming month before the holiday.